Digital Fusion Group is excited about our joint venture with WatchIt Technologies for the updating and deployment of Digital Fusion Television (DFTV).

Please allow us to give you some background:

In 2004, Digital Fusion Group created Digital Fusion Television – our team came up with the concept, wrote the accompanying software, and created a specialized hardware system for delivering advertising via television displays installed in retail locations.

We then tested DFTV’s ability to influence consumers’ buying decisions via installing test units in retail locations. Specific sales goals were set for each testing location, and we carefully measured the difference the DFTV system made in consumer behavior. Satisfied that DFTV did influence consumers, we expanded our test to include multiple stores from the same retail chain. We utilized six control stores’ data to ensure that it was, in fact, the DFTV system that was changing consumer behavior and increasing sales. The results from the tests were overwhelmingly positive. No matter what we promoted on the DFTV screen, the test store with DFTV installed and promoting that item sold more of that item than ever, and sold more than the control stores that didn’t have DFTV systems installed.

We were approached by WatchIt Technologies in 2007 with an offer to purchase DFTV. At the time, they were working on several projects for which the DFTV technologies were an excellent fit. Unfortunately, WatchIt had to put aside those projects to deal with more pressing issues and other opportunities.

Today, WatchIt Technologies is working as an incubator for green technologies. The DFTV system is green advertising… it replaces the need for printing, shipping, and the eventual disposal of traditional in-store displays. It’s also a remarkable advertising delivery system. We’re going to be telling you more about it as the weeks go on – and we feel you’re really going to like what you see.

Most importantly, Digital Fusion Television has already been created, tested, and proven. Our job now is to update it to take advantage of the giant leaps forward technology has taken in the last four years so it performs even better than ever and offers more features, too. As you know, the cost of flat-screen televisions and computer systems has gone down significantly since 2007, which means savings we can pass along to customers, making the DFTV system available to an even broader spectrum of clientele.

If you have questions about Digital Fusion Television, please email them to info@DigitalFusionTV.com. A representative will get back with you. Digital Fusion Group will not be answering questions about Digital Fusion Television other than through WatchIt Technologies. We’re not trying to avoid you… we’ve just got a lot of work to do getting Digital Fusion Television ready for market!

Thank you,

Dorene Taylor, owner
Digital Fusion Group