Marketing Communications Planning

Digital Fusion Group will help you create an Integrated Marketing Communications Plan (IMC) that will define your goals and create a solid roadmap for achieving them.

The plan starts with clearly describing the vision and unique value proposition of your organization. This identification of your goals and values, combined with your most important selling point, creates a clear focus for your Integrated Marketing Communications Plan.

Using demographic, geographic, and psychographic research, we identify your target markets to ensure you're reaching the audience best aligned with your product or service. Once those targets are identified, we create custom messaging solutions for each unique segment.

Your competition is carefully evaluated, and counter-measures to their marketing efforts are integrated into your marketing plan. We make sure you're not only differentiated, but that you’re the clear choice.

A multi-layered, tactical marketing communications plan to deliver your message to your target market is next. In addition to your selected marketing tactics, we take a look at how every person in your organization can help fortify and expand your marketing efforts.

Finally, we implement tools with which your plan's progress can be tracked. Detailed reports will trace the success of each marketing strategy you employ to ensure maximum ROI.


Digital Fusion Group provides graphic design, website design, marketing, logos, and printing for clients across the United States.

Located in Brevard County, Florida, we proudly serve all cities in the area including Cape Canaveral, Cocoa Beach, Daytona Beach, Melbourne, Merritt Island, New Smynra Beach, Orlando, Ormond Beach, Palm Bay, Port Orange, Port St. John, Rockledge, Sanford, Satellite Beach, and Titusville.

Member of the Cocoa Beach Area Chamber of Commerce